A few words
As part of a collaboration between Australian basketball player Biwali Bayles and Foot Locker, we created a promotional project built around three iconic models: the Jordan Heir, Jordan Tatum, and the LeBron XXII.
The goal: to produce impactful content for social media. We therefore designed a short, fast-paced video showcasing the shoes within the player’s world, along with a series of photos.